Overview
Client:
Tallow Kind Inc.
Year:
2025
Category:
Brand Design
Packaging Design
Location:
United Kingdom
The Challenge
Tallow Kind approached us to create a brand identity for their innovative skincare line featuring beef tallow as the primary ingredient. The challenge was to transform a traditionally rustic ingredient into a premium, modern wellness brand that would appeal to health-conscious consumers seeking natural alternatives.
The brand needed to communicate three core values:
Ancient wisdom - honoring the traditional use of tallow in skincare
Modern wellness - incorporating contemporary ingredients like magnesium and lavender
Premium quality - positioning as a sophisticated skincare solution.
The Solution
The Result
The Tallow Kind brand design successfully transformed a niche ingredient into an appealing premium skincare brand. By honoring the ancient origins of tallow while presenting it through a modern, sophisticated lens, we created a brand that resonates with contemporary wellness consumers. The purple color palette, clean typography, and thoughtful iconography work together to communicate quality, efficacy, and luxury—positioning Tallow Kind as a leader in the natural skincare space. This project demonstrates how strategic design thinking can elevate traditional ingredients and create compelling brand narratives that connect with modern consumers seeking authentic, effective skincare solutions.
